Since marketing itself is a science to a certain degree, it makes sense that some of the best marketers are actually data scientists. These scientists are able to target specific audiences, capture data, and analyze it to pinpoint which campaigns are the most successful. For anyone who is considering becoming a data scientist, it is important to explore the marketing path this career can follow.
When looking back over the past two years, more data has been created than in all other time periods combined. This massive amount of data equals 90 percent of all data and has exploded in size thanks to the Internet and advancements in technology. Every minute, there are 300,000 tweets, 220,000 Instagram photos, 2.5 million content shares on Facebook, 72 hours of video uploaded to YouTube, $80,000 in Amazon online sales, 200 million sent emails, and 50,000 Apple app downloads.
With so much data being created every single minute, it seems that a large portion of it would be captured and analyzed. The truth is, though, only 0.5 percent is used or analyzed. Fortunately, more than 70 percent of organizations plan to invest in big data this year (2018). By investing in big data, companies can hire data scientists to analyze and use the data to enhance their marketing tactics.
The average annual salary for a data scientist is $120,931. This career has a projected growth rate of 19 percent from 2016-2026. To be successful in this line of work, you will need to master your analytical thinking, experimentation, and storytelling capabilities.
To learn more about the career of a data scientist and why they make such great marketers, check out this neat infographic.